Greg manages operations and marketing for The Price Real Estate Team, ensuring every client interaction is nothing short of extraordinary by closely supporting agents and their clients.

Before joining The Price Real Estate Team, Greg founded webAssist.ca, a pioneering web application development firm. From 2002 to 2015, webAssist.ca garnered numerous awards and nominations, impressing clients with Greg's exceptional ability to coordinate and manage projects, enhance web applications, and optimize the customer experience. The firm eventually merged with Arcane Digital, a national digital marketing agency.

Greg's expertise and influence in the field have been widely recognized. He was named a top-10 finalist for the BDC Young Entrepreneur Award and has been listed among the Top 25 CX Influencers to Follow by Panviva, Top 50 Call Center Twitter/X Accounts to Follow by Playvox, Top 50 Thought Leaders to Follow on Twitter/X by ICMI, and a Top 100 Most Social Customer Service Pro on Twitter/X by Huffington Post. Additional accolades include Digital Marketer Of The Year by Training Business Pros, multiple Business of the Year, Quality Award, and Innovation Award nominations by the London Chamber of Commerce, Integrity Award nominations and finalist recognition by the Better Business Bureau of Western Ontario, and Business Citizenship Awards finalist recognition by the Rotary Club of London-Lambeth.

Beyond his professional achievements, Greg co-hosts the weekly #custserv chat with Marsha Collier on Twitter/X. Outside of work, Greg is a seasoned musician who enjoys writing, recording, and performing onstage at open mic events, where he unleashes his creative side.